JK Lawyers came to us hoping to get a complete website overhaul and because they were a growing company, they also wanted to increase their website enquiries significantly.
Raoul provides a combination of experience and expert knowledge on Conversion Rate Optimisation (CRO) for Businesses. He helped improve our Legal Practice conversion rate via the re-strategising of our website. I highly recommend Raoul particularly for his excellent customer service and attention to detail.
Conversionry recommended not to overhaul the website, as it was important to avoid the risk of losing design and copy elements that were already working. Having setup the collection of qualitative data such as user video recordings and visitor polls, we were able to uncover basic visitor frustrations and causes for drop off.
Conversionry leveraged the data-driven insights to create a brand new website design that was more compelling, more usable, and that took them on a journey – where the visitor could find the legal service that applied to them.
The new design was geared to lift enquiries and also lift their brand.
In just 2 months, we increased the traffic flowing into the Contact us page by double, creating a seamless journey towards more enquiries.
We are proud to have met JK lawyers’ website conversion goal.
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