Victorian Dermal Group

The Victorian Dermal Group is a bourtique skin treatment clinic, specialising in highly effective non-surgical cosmetic solutions.

The Challenge

The Victorian Dermal Group had tasted success with their marketing spend, however more recently their enquiry rate had plateaued. In order to consistently grow their business, they needed a plan of action to significantly increase their website conversions. It was also very important that their existing stream of enquiries was not interrupted.

The Solution:

Our aim was simple: to first optimise the pages that were leaking the most revenue. Our analysts were focused on finding out what’s causing those big leaks and getting into the head of the customer by learning what they love and hate. On discovering these various customer emotions, interests and frustrations via our data/behaviour gathering tools, we were able to propose new changes that we could test – some includeed more compelling benefits, adding more urgency-focused colours, modify the page layout and include much sought-after value.

We realised that the average customer was after a high-end experience as they were concerned about the negative implications to their skin, and we reflected this in the content. As most of the traffic came from Instagram, our team transformed the content heavy pages into those appealing to a social media audience.

Optimised Website: 

The Result:

On A/B testing these select pages, we saw an immediate increase in the quality and number of enquries – achieving a 33% increase in Web Form Enquiries and 250% increase in Phone calls. The Victorian Dermal Group team were thrilled with the result – and they requested Conversionry to conduct ongoing monthly AB testing to bring in a monthly increase over and above their previous result.

Our ongoing monthly CRO program has since been achieving for them record month-on-month increases in conversion rates, bringing in the highest ROI they have seen for their marketing spend.

Ready to Increase your Online Sales or Leads? 

Schedule your free website health check.

Please fill out the form below, so we can organise your free website health check consultation, where we will show you potential revenue leaks and insights you can take action on straight away. One of our friendly CRO specialists will contact you to setup your free consultation and go through a few brief questions about your conversion needs. 

Note: We’re usually booked 4 weeks ahead. If you would like to work together, it’s best not to wait too long to claim your place in our schedule.

Boost your leads and sales.
Be a cut above the rest.

Not sure to begin? Our free website health check and analytics audit is the perfect start.